On first thought, public relation seems to be all about strategizing intelligently and communicating effectively. As a field that is largely utilitarian and practice-oriented, public relations don’t automatically get associated with research – both primary and secondary. However, practicing PR professionals would know that a proper publicity plan can never be concocted without having to take recourse to hardcore and extensive research. As they say, research holds the key to an effective communication strategy.  While hackles might be raised, let us try and find out the areas where research could go a long way in raising public relations to a different level altogether: Justifying Your Plan to Your Client: When you present your publicity plan to a client, chances are that your client will bombard you with a barrage of questions. If you have done your homework and have already conducted a thorough research on the subject, it would be a cakewalk convincing the client. A publicity plan enc…


There are immense concerns in the retail sector to grow in India. Still, there are umpteen opportunities at the same time which are working as a catalyst for the growth and development of the Retail sector in India and driving India to be the next retail leader of the Global economy in general and the Asian economy in particular. As any developing economy India has a number of issues related to weakness of currency, unemployment, illiteracy, etc. still we are working a lot as also the governments in India have been instrumental enough to strengthen the economy. Therefore, the resultant effect is that we have a lot of new business coming up in the economy in yester years as also now. This is surely going to boost the retail sector as it is the cyclical effect. The strengthening of economy leads to more of industrialisation, which in turn generates employment and gradually raising the purchasing power of the citizens and rise in demand. To scale up the full circle of the retail industr…


Social media, it is often said, has been able to bring democracy to our living room. Thanks to such outstanding public platforms as Twitter and Facebook, we can now deliberate and opinionate about all topics ranging from Mangalyaan to Narendra Modi’s fashion faux pas at the click of a computer button. Even the biggest optimist couldn’t have foreseen this decentralization of democracy just a couple of decades back. However, cyber pundits haven’t really thrown much light to a rather enigmatic and negative side effect of social media. Trolling, as it is famously or infamously known, has been increasing at the pace of knots over the past half a decade. Some apparently educated yet behaviourally primitive netizens have been leaving behind a trail of vitriol and venom across the universal platform. Even the most innocuous tweet, post or comment is being attacked on flimsy ground by a group of people who are harnessing the anonymity factor on the virtual medium to their advantage.  The act of…

Weaving a story through mission and vision statements and Branding

Mission and vision statements are often drafted painstakingly, by communication experts or the senior management. Vision generally defines the organization’s future state; it is a dream. Organizational vision has been defined as “…the overarching purpose of an organization and the means it intends to use to achieve that end.”
Vision statement sits at “heart” of top management, often contains “lofty and optimistic” language, mostly developed to evoke emotions and sometimes easily remembered.  Vision statement is the first step towards developing a strategic plan, which defines its strategic leverage.  Mission, on the other hand is the current reason for the existence of an organization. Mostly developed by the top management on the basis of vision, it acts as a point of reference for various stakeholders. Mission statements offer employees with an understanding of the purpose and goals. 
How mission and vision tell crucial stories? These instil the sense of mission amongst the employees, …

रेडियो में बनायें करियर

संगीत, धुन या आवाज हर इंसान के भावनाओं से जुड़ी होती है, खासकर रेडियो ने हर इंसान के दिल में अपनी जगह बना लिया है। आम लोग के साथ सेलिब्रेटी भी रेडियो से तालुकात रखने लगे हैं। वर्तमान में तो हमारे देश के प्रधानमंत्री भी अपनी बातों को जन जन तक पाहुचने के लिए मन की बात कार्यक्रम से रेडियो को एक अलग पहचान दिलाई हैं। पहले रेडियो की पहचान आकाशवाणी के रूप में थी, लेकिन एफ.एम रेडियो के आ जाने से रेडियो के क्षेत्र में क्रांति आ गई, रेडियो इंडस्ट्री बढ़नें लगा और यह सत्य है कि इस इंडस्ट्री के बढ़ने से रोजगार के संभावनायें भी लगातार बढ़ने लगे हैं। रेडियो के माध्यम से आम लोगों तक संवाद पहुंचाने का काम आर॰ जे॰ का होता है, आर॰ जे॰  अपने रोचक और चुलबुले अंदाज में लोगों को रेडियों के कार्यक्रमों से बांधे रखता है।  रेडियो में आर॰ जे॰ की अपनी पहचान होती है, सिर्फ आर॰ जे॰ ही नही रेडियो के कार्यक्रमों को सफल बनाने में कई लोगों का योगदान होता है जो विभिन्न पदो पर रहकर रेडियो कार्यकर्म को प्रसारित करते हैं रेडियो प्रसारण में कई तकनीकि विभाग भी होते है साउंड इंजीनियर, आर एफ इंजीनियर, साउंड एडिटर, प्रॉडक्शन मैन…

Writing Fiction – Weaving a World of Dreams

While the Cambridge Dictionary describes fiction as “the type of book or story that is written about imaginary characters and events and not based on real people and facts”, the Oxford Dictionary defines the term as “literature in the form of prose, especially novels, that describes imaginary events and people.” A fiction can be anything including novels, novellas, flash fictions, short stories, epics, screenplays, plays, streams of consciousness or even poems. Screenplays and plays will be discussed as part of two other distinct topics. The genesis of any fiction is always an idea. While the generation of such an idea is spontaneous, the development of fiction pieces from such ideas follows a standard pattern. At the end of the day, the idea is to narrate a story. While the story is extremely important, the presentation of the story is equally important. How one writes the story decides the eventual fate of the fiction piece.
Now, to start with, let us look at the two primary categori…

Never curb your creativity - you might change people’s lives

Your idea might lead to a pioneering invention or discovery!
When studying for our Diploma in Electrical Engineering more than 30 years ago, me and my classmates used to discuss many things technical.  One topic we discussed extensively one day was a battery-powered two-wheeler.  A company had launched one, but the attempt had failed.  One reason was that the vehicle did not look good and was uncomfortable to ride - the rider had to keep his feet awkwardly on the battery, placed under the foot-board.  Another reason was that petrol was not all that costly then, and there was very little awareness about the need to conserve fossil fuels and to use renewable energy.
We, with our nascent technical knowledge, concluded that the manufacturer had basically only replaced the engine with a DC motor (the other modification being placing the battery under the foot-board, of course).  The delivery mechanism - the mechanism to transfer motion from the motor to the wheel - remained the same, that is…